Guest WiFi, WiFi Analytics, Engagement Tools – Measurable return from customer insights
With our cloud software enabled over your existing network you can access a wealth of rich WiFi analytics. Similar to web analytics, our platform displays real-time footfall, passers-by, conversion and bounce rates, dwell times, return visits and frequency; enabling you to truly understand your venue.
What’s more, with the right setup, we can capture footfall numbers, and visitor analytics even if visitors don’t log in to the Guest WiFi.
We use a restful API, so the data displayed in the Purple Portal can be connected to other information systems such as CRM and ERP.
See Purple in Food and Beverage outlets Restaurants and cafes can increase revenue, update guests and add value to venues
See Purple in retail and malls Increase revenue, update shoppers and encourage social engagement with Purple
See Purple in hotels and their Food and Beverage outlets. Hotels can increase revenue, update guests and add value to venues
See Purple in stadiums & leisure Improve the fan experience with live updates, in-game advertising and partnerships
- Website Analytics for the real, physical world
- Understand how demographics move in your space
- Measure the dwell time of visitors in your venue
- Access real-time data at a venue, company or group level
- Create highly targeted marketing campaigns
- Create operational efficiencies to save money and boost revenue
Visual graphs can be created and accessed at any time within the portal. WiFi analytics can provide user demographics such as age, gender and location, length of internet use, total number of users and data usage as well as much more statistical information you can collect. This deeper level of analytics will enable you to deploy your marketing messages to the right people, at the right time.
View purple hospitality, retail, leisure, and healthcare case studies